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Web security is a top priority when you have an ecommerce website. You should consider that the top reason people do not purchase online is because of fear that their personal information is not secure. If you make sure to let your customers know you are concerned about web security and have an SSL certificate for your site, they may feel more comfortable and be more willing to make purchases. In order to get ecommerce web security, you will need a dedicated IP address (provided through your web hosting company), and a SSL certificate which you will need to purchase through a company such as VeriSign, Geotrust, or Thawte. Your webhost may have an arrangement with one of the certificate providers and include a certificate in one of their web hosting packages. SSL provides data encryption, server authentication, client authentication and message integrity.