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One of the most important features when purchasing your web hosting package is to find out what type of web logs are available and what information will be included. If you want to effectively market your site you have to make certain to know where your customers are coming from, what pages they are viewing, how they exit the site, which visitors are turned into customers, and what keywords they are using when searching for your site and other statistics to track your visitors. The more you know about your visitor, the easier it will be to turn those visitors into customers and repeat visitors.