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Web site statistics help you understand how your advertising and Web site promotion methods are drawing in visitors, so that you can use this information to help your business flourish.
Web site statistics are a very important tool for Web merchants, who are not getting the results that they expected, because it helps them see where they are going wrong and allows them to devise a new marketing game plan. They can continue to try out new Web site promotion methods until they finally see positive results reflected in their Web site statistics.
Once their desired Web site traffic results are achieved, they can then continue to use Web site statistics to determine which of their products are most popular and redesign their Web site in a way that will promote these products.