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Resellers are small business owners who sign up to sell web hosting services in behalf of web hosting companies. Web hosting reseller programs provide web hosting services under the brand name of individual business owners, when in reality they are leasing servers, connections and bandwidth from other hosting companies. Reselling offers large companies a way to cut down on expenses but still offer services. Resellers are not considered employees, and are generally paid on how many clients they can sign up per month, as well as a percentage of continuing customers. Each reseller can determine if they offer other services besides web hosting and can expand their business to whatever degree they desire.