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Outbound links are links within your Web site that lead to another Web site. For Web merchants, these links are usually from partner Web sites or other affiliates. These can be a good thing, but they can also turn bad. Web site statistics can help you determine when outbound links are hurting your business, rather than helping it.
Outbound links become a problem if they rob you of your visitors before they have a chance to make a purchase. Using Web site statistics, you can determine what pages your customers visit before they leave your Web site via an outbound link and which outbound links are robbing you of the most customers.
In most cases, this problem can be resolved by:
- Placing the links in a different spot
- Toning down the links, so they do not draw as much attention
- Putting the links only on the order confirmation page (which shows after a customer has made a purchase)
On the other hand, sometimes it may be better just to remove the links altogether, especially if you are not gaining any traffic or commission from them. This is yet another way that Web site statistics can help you get the most out of your Web site, your time, and your money.