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Most individuals can get away having a free email domain hosting account from their IP or from a free service. However, it is very important for businesses to have their own email domain hosting (ex: firstname.lastname@example.org) in order to be taken seriously by customers and clients. Those who have email with a free host or the address provided by their IP (ex: email@example.com, firstname.lastname@example.org, email@example.com) will likely make customers weary of a purchase.