What Are Web Site Statistics?
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What Are Web Site Statistics?
Web site statistics is a tool that allows you to know what is working for your Web site or business and what is not. Some of the things you can determine using Web site statistics include:
- If your advertising and Web site promotion methods are working, so that you can ditch the ones that are not working and where your visitors are “linking” from.
- Which of your Web site pages are most popular. This is most effective if you have a different product/service listed on each page.
- If you are losing customers to any ads or other “outbound” links that are featured on your Web site.
- How your Web site design effects customer behavior.
Information gained from Web site statistics is vital to improving your Web site in a way that will promote better sales or click through rates, rather than driving your visitors away.
| Guru Spotlight |
| Barbara Gibson |
