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If you have a business web site you need to have good web site statistics in order to know your customer. If you know that you have 1,000 visitors each day and only 1 visitor purchases each week, then your conversion rate from visitor to customer is not good and you should find out why people are not making purchases. Does your ordering system need work? Do the customers feel their information is going to be secure? Are they searching for something you do not carry in your store? The more you know about your visitors, the better you are to meet their needs and turn them into customers. There are some free web site statistics packages available but they are generally not very detailed. Most web hosting companies offer some type of web stats, so ask if you can see a demonstration of what information is included.