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PHP can add a lot of functionality to your web site. You can add interactivity and a better experience for your end user. Some of the things you can include with PHP include shopping carts, catalogs with inventory, reviews of products, currents news, forums, live customer support, and newsletter management. PHP can do anything a CGI program can do but PHP interacts with many databases and is more flexible. You can customize your site to show different content based upon the location of the user, the date, the browser they are using etc, and therefore provide an experience tailor made for your customer. You can conduct surveys online and provide discussion boards. PHP web hosting is widely available and does not generally cost more money than basic web hosting.