Outbound links are links within your Web site that lead to another Web site. For Web merchants, these links are usually from partner Web sites or other affiliates. These can be a good thing, but they can also turn bad. Web site statistics can help you determine when outbound links are hurting your business, rather than helping it.
Outbound links become a problem if they rob you of your visitors before they have a chance to make a purchase. Using Web site statistics, you can determine what pages your customers visit before they leave your Web site via an outbound link and which outbound links are robbing you of the most customers.
In most cases, this problem can be resolved by:
- Placing the links in a different spot
- Toning down the links, so they do not draw as much attention
- Putting the links only on the order confirmation page (which shows after a customer has made a purchase)
On the other hand, sometimes it may be better just to remove the links altogether, especially if you are not gaining any traffic or commission from them. This is yet another way that Web site statistics can help you get the most out of your Web site, your time, and your money.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Ask a Question

Not finding the advice and tips you need on this Web Hosting Tip Site? Request a Tip Now!

Guru Spotlight

Barbara Gibson

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!